Upcoming Webinars
June
The Principles of Selling Expertise | Everyone | Intermediate
Tuesday 6/17/25 @ 1:00 PM ET with Blair Enns
In a world where sales techniques are often borrowed from product and service industries, how should true experts approach selling their unique knowledge? Blair Enns, founder of Win Without Pitching and author of The Four Conversations: A New Model for Selling Expertise, argues that selling expertise demands a distinct approach. He emphasizes that “the sale is a sample of the engagement,” suggesting that the sales process should mirror the delivery of the service itself.
Join Blair as he delves into the principles behind the four pivotal conversations that redefine how experts can authentically and effectively sell their services, ensuring alignment between their sales approach and professional delivery.
July
TBA